REQ ID – 35545134
ROLE – Market Research Analyst
LOCATION – Cupertino - Hybrid
MAIN SKILLS – Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases, Experience with Market Analysis, Competitor Analysis, Customer Cohort Analysis, Data Collections and Reporting
Responsibilities:
- Market Analysis:
- Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.
- Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.
- Monitor and report on key market indicators, including Apple’s market share.
- Competitor Analysis:
- Assess competitor strategies, products, and market positioning.
- Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.
- Stay informed about industry best practices and emerging trends to maintain a competitive edge.
- Customer Cohort Analysis:
- Analyze customer demographics and identify areas to grow Apple’s share.
- Develop customer personas using Checkout data to enhance marketing and product development strategies.
- Data Collection and Reporting:
- Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.
- Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.
- Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.
- Strategic Recommendations:
- Provide actionable recommendations based on research findings to support business strategy development.
- Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.
- Stay abreast of industry developments and emerging technologies to anticipate market shifts.
Qualifications:
- Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).
- Proven experience as a Market Research Analyst or in a similar role.
- Strong analytical and quantitative skills with proficiency in statistical analysis tools.
- Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.
- Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases. .
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Team player with the ability to collaborate effectively with cross-functional teams.
